Our Story

For over two decades, I’ve had the privilege of working with leaders across the globe—supporting them as they work to bring out the best in their people. Whether in meeting rooms or one-on-one conversations, one challenge kept surfacing: despite all the frameworks and models, leaders still struggled to truly understand what motivated their teams.

Even more telling—when I asked team members directly, many couldn’t clearly articulate what truly drives them at work. They knew when they felt energized or drained, but not why. It became clear to me that if we can't name what motivates us, how can we expect others to support or ignite it?

That’s when the idea for the Motivation Drivers questionnaire was born.

Grounded in Frederick Herzberg’s Two-Factor Theory of motivation, I created this tool to make motivation personal again. Not just a management concept, but a conversation starter—a mirror that helps people recognize and name what fuels their performance and sense of purpose.

Motivation Drivers is for anyone - leaders, employees - who wants to better understand themselves and each other. Because when we know what drives us, we don’t just perform better. We thrive.

– Chris

Founder, Motivation Drivers